At the turn of the 20th century, new research in the field of astronomy saw the development of large telescopes like the Yerkes Observatory in Williams Bay.
Equipment manufacturers like Suick and Mepps played a role in making fishing a major tourist attraction in northern Wisconsin.
A bite of Door County history: a tourist souvenir from Ephraim, Wisconsin reminds visitors of the thriving cherry industry.
Door County residents embraced the term Cherryland, incorporating it in the naming of local organizations and businesses.
The Penguin Server, an aluminum household item produced in West Bend, Wisconsin, played a key role in facilitating the rise of suburban cocktail parties following World War II.
Founded in Wausau, WI, in 1911, America’s first workers compensation insurance company started using equipment like the Maico Audiometer to develop new standards of workplace safety.
One of Wisconsin’s most avid collectors, Frank Duchateau donated his trove of over 12,000 artifacts to the Neville Public Museum of Brown County.
Invented in Chicago and produced in Racine, Wisconsin, William Horlick’s malted milk became a world-famous nutritional supplement.
Operating from Racine, Wisconsin, Horlick’s Malted Milk Company transformed the dairy industry of the upper Midwest and sold its products all across the globe.
The mid-eighteenth century equivalent of today’s GPS, this sundial compass would have guided French officers along maritime highways stretching from the Atlantic Ocean to the southern end of Lake Michigan.
A chance encounter brought this fishing lure to Antigo and put northern Wisconsin on the sports fishing map.
Sheldons Inc. helped Antigo become one of the most important manufacturers of fishing tackle.